For the health and wellbeing of every mum and mum-to-be

Every pregnancy and postpartum journey is different - and we're here for all of it. We know what it's like to feel confused or overwhelmed at the amount of products out there for new mums and mums-to-be, so we set out to make things right.

Femme Maternity is your space to find tried-and-tested products that support your health and wellbeing during pregnancy and postpartum. Every product is hand-picked by our founders Georgia and Wafa to support you wherever you are on your journey.

Meet Georgia & Wafa

Having been friends for over a decade, we've always known we wanted to open a business together - but we wanted it to be something we were truly passionate about, and something that would help women.

After we each became mothers over the years, we quickly realised how hard it was to take care of yourself during pregnancy and the newborn phase. We questioned how we were supposed to be the best parents we could when we ourselves weren't at our best.

To try and take better care of ourselves, we looked for products that would help us prioritise our own health and wellbeing as new mums - but it was so hard to find the kind of products we needed (let alone find them all in one place). With this realisation, Femme Maternity was born.

What we stand for

  • Clarity

    Being a mum or a mum-to-be is a tough gig, and we want to help you through it. By being clear and transparent about our products, you can quickly and easily find what you need - when you need it.

  • Intention

    We pride ourselves on hand-picking products that we ourselves have used and loved. Every product at Femme Maternity has been intentionally curated for you, no matter where you are on your journey.

  • Support

    There are so many different kinds of pregnancies, labours and births. We choose our products to support these unique maternity needs, and to help you through every stage of your journey, from conception to postpartum.